Initially, this resulted in a lot of scalping at SDCC, coupled with the online store's database being unable to handle the massive customer request volume, which in turn resulted in temporary database errors and the exclusives selling out before most customers even had a chance to order them. Most exclusives from recent years are also offered at the Hasbro Toy Shop booth at San Diego Comic-Con (intended to promote the shop) and are later offered online. Hasbro Toy Shop was replaced with Hasbro Pulse in early 2019, now only remaining on eBay. In February 2009, .uk, the United Kingdom's version of Hasbro Toy Shop, closed down. The site shared its database with Hasbro's public corporate website, which means that all toys offered by Hasbro Toy Shop were automatically also listed at the Hasbro website (and thus at the official Transformers sub-site too). Unlike the old Hasbro Collectors site, Hasbro Toy Shop concentrated on toys that are also available at general retail in the United States, with exclusives being the exception rather than the rule. The Hasbro Toy Shop site was officially launched on May 2nd 2005.
In 1999, Hasbro's UK branch partnered with the venerable United Kingdom toy retailer Hamleys to operate Funstore, a Hasbro-run, Hamleys-branded online retailer that dealt with Hasbro toys and even products from Hasbro's competitors. Hasbro's first attempt to sell toys online directly was the "Hasbro Collectors" online store from the late 1990s, which only offered exclusive toys (in the case of Transformers, imported Japanese toys originally released by Takara).
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